This is a list of the best Google Trends alternatives for 2023.
Google Trends is a fantastic resource for determining the relative popularity of a certain keyword.
However, Google Trends has a somewhat limited feature set. You can’t, for example, utilize it to identify fresh, emerging trends that aren’t currently on your radar. Furthermore, you will likely require an additional SEO tool to further research any trending terms that you discover.
Following that, here are the top ten Google Trends alternatives to be aware of:
1. Exploding Topics
The Exploding subjects algorithm searches the whole web for emerging trends in hundreds of areas, allowing you to discover trending subjects and new goods before everyone else.
You don’t have to know exactly what you’re looking for; simply choose a category of interest and browse all of the popular trends in our database.
And this is one of the most significant distinctions between Google Trends and Exploding Topics: Google Trends allows you to look up trending subjects that you already know about. Exploding Topics allows you to uncover new trends before you know you need to explore them.
For example, “AI writing tool” was a growing trend that we noticed in May of 2020:
Search interest in that SaaS category has surged 50 times since we discovered it.
Exploding Topics can also be used to indicate popular tangible things.
In fact, we first discovered “air fryers” in June of 2019: more than 18 months before the product category became popular.
Treendly bills itself as “Google Trends on steroids” – the platform offers a trend database as well as personalized trend reports, allowing customers to discover new trends in their business.
They provide capabilities for searching and filtering trends, viewing trend data in various geographic locations, forecasting trend growth, and saving trends to a library. Treendly also allows you to view popular searches by platform; you can see Google searches, YouTube searches, and even Amazon searches. This split can be useful for eCommerce teams or digital marketers that want to understand how consumers use these sites and what they look for or buy.
Treendly provides two paid packages: the Starter package for $99/year and an Enterprise plan (price is not listed on their website; you must request a quote).
If you’re going to use Treendly, you should probably go with the Enterprise package because the Starter plan has several limits. The Starter package, for example, only allows you to track 25 trends and does not provide you access to custom reports. As a result, while this solution may be appropriate for large businesses, it may not be appropriate for every team’s budget.
3. Trend Hunter
Trend Hunter is exactly what it sounds like: a website dedicated to identifying trends (with an emphasis on tangible things).
Trend Hunter, on the other hand, does not rely heavily on search to find patterns. This can be beneficial because it can expose you to trends that you are unfamiliar with. They are also adept at recognizing emerging trends on sites such as TikTok, Instagram, and Twitter.
In contrast to Google Trends, you cannot just search for any word or phrase and view data on that keyword.
Trend Hunter is thus more of a discovery tool than a tool for truly drilling down into how a given topic is trending.
Trend Hunter, in particular, offers a massive database of trends (431,000, according to their website) that you may explore through. They also provide several solutions, such as a trend platform and bespoke reports.
4. Insider Intelligence
Another subscription-based trends newsletter is Insider Intelligence (provided by eMarketer and Business Insider). Insider Intelligence, on the other hand, sends trend reports every day, unlike Meet Glimpse. They provide trend information on a range of industries and categories, allowing you to browse the data and locate what is relevant to you. Insider Intelligence also allows you to search for subjects and view trend estimates.
Furthermore, Insider Intelligence provides a library of content regarding these forthcoming trends, including expert interviews, blog pieces, reports, and infographics. One of the most recent papers, for example, contains information on popular fitness tracker companies, while another provides a deep dive into digital restaurant sales. According to user reviews, Insider Intelligence is more of a news platform and resource hub than a trends database. So, while you can’t save or follow trends, you may learn more about them by reading articles.
Insider Intelligence’s cost is not disclosed on their website, however they do offer three options for various team sizes and user needs.
Semrush is a powerful online marketing platform designed for social media marketers, content marketing teams, bloggers, and other digital marketers. They have tools to help with every stage of content strategy and creation, from keyword research to creating content and planning paid ads. It also contains analytics tools such as a rank tracker to monitor page rankings and competitor analysis features to keep an eye on what content competitors are publishing and how people discuss competitors online.
Semrush is touted as user-friendly, requiring little training to learn and use. They also provide three different bundles to appeal to different types of people. The most fundamental plan allows you to conduct keyword research, track keywords, manage backlinks, and optimize website page content. All of these features, as well as integrations with Google Studio (including Google Analytics), are available with the enterprise plan. They also offer tailored plans for teams with very particular requirements.
Despite the software’s ease of use, teams lacking in technical SEO understanding may be unable to take advantage of all offered features and may end up paying for things they do not necessarily need. As a result, this isn’t the greatest option for teams who simply require more advanced keyword research software.
Semrush charges between $120 and $450 each month.
Ahrefs is a digital marketing and SEO software suite that allows teams to:
Investigate keyword potential by considering factors such as search volume and keyword difficulty.
Discover new content ideas and prospects for link building.
Monitor how specific keywords rank for website pages (and detect content that does not rank well so that you can plan modifications for it).
Examine your competitors’ content, rankings, and backlinks.
Identify and address technical SEO concerns.
Using a team dashboard, you can organize and track SEO campaigns.
This software is primarily suggested for marketing teams looking to increase organic traffic and keyword rankings, handle back-end SEO and improve website performance, uncover useful linking possibilities to bring content in front of new Googlers, and increase website pageviews.
However, it is important to note that Ahrefs is not for “beginner” marketers because some of the functions are quite complicated and require prior SEO knowledge to operate. It’s also not a good choice for paid ads or social media teams because it lacks tools for creating and scheduling ads, tracking ad performance, and monitoring social media campaigns.
Ahrefs has four premium plans available. Each subscription comes with a different set of SEO tools and usage constraints. Monthly fees range from $99 to $999.
7. Answer ThePublic
AnswerThePublic is the greatest option for readers looking for a keyword tool to analyze Google searches and develop article ideas. You can use their site for free (the free tool permits a limited number of searches per day) or purchase one of their paid packages to gain access to unlimited daily searches. AnswerThePublic’s commercial packages also offer folders for organizing related keyword ideas, reporting tools for comparing popular Google searches over time, and real-time alerts for new keyword ideas.
AnswerThePublic is liked by reviewers because it creates a large number of keyword ideas for any topic you type into the search field and classifies these keywords by “type.” For example, if you search “renewable energy,” the following results will appear:
Keywords with questions (“Which renewable energy to invest in?”)
Keywords for comparison (“Renewable energy vs. fossil fuels”)
Prepositional searches (“Renewable energy near me”)
It also displays all connected keywords in an alphabetical list, allowing you to search for phrases based on your interests and uncover fresh keyword ideas. The major disadvantage is that it does not display the search volume for any of the keywords. So, while you can find keyword ideas, there is no data on how frequently the search is performed or how difficult it will be to rank for the keyword.
AnswerThePublic provides three paid options, with monthly fees ranging from $79 to $199.
8. Pinterest Trends
Pinterest Trends is essentially Pinterest’s version of Google Trends.
In other words, it generates a list of trending topics on the platform automatically. Trending topics can be viewed by area, just like Google Trends.
However, in order to see all of Pinterest’s trends, you must first log in. When you do, you’ll be given a really good tool for detecting trends. The application not only provides a list of topics that have grown in popularity over the last month/12 months, but it also displays their percentage growth over each time range.
Notably, unlike Google Trends and many of the other tools on this list, you can monitor trending topics among certain demographics (such as age and gender).
Trends can also be filtered based on your interests, such as technology, beauty, health, and gardening. This allows you to “zoom in” on a specific industry or niche.
The one significant disadvantage of Pinterest Trends is that it does not cover a broad range of sectors or themes. The vast majority of trends are tied to the same few topics: beauty, home, fashion, and so on. If you work in any of those fields, this product is a perfect fit. However, if you’re in, instance, a tech-focused niche, you’re unlikely to uncover many fascinating trends in Pinterest Trends.
9. Keyword Tool
The purpose of Keyword Tool is to generate autocomplete ideas from several search engines (Google, Amazon, eBay, and Instagram).
Autocomplete suggestions are often made up of trending searches (which is why they are suggested by search engines). As a result, Keyword Tool is useful for detecting search terms that are becoming more popular.
Keyword feature even includes a specific feature for obtaining keyword suggestions directly from Google Trends. It specifically extracts keyword ideas from Google Trends’ “related topics” and “related queries” sections.
What distinguishes Keyword Tool from Google Trends is that it populates each keyword recommendation with useful (SEO-focused) statistics, such as CPC and competitiveness in search results.
Keyword Tool does offer some of their data for free. However, in order to get all of the keyword ideas and data, you must have a premium subscription.
Similarweb is a competitor intelligence-focused digital marketing platform.
In particular, you enter a competitor into the tool. And you’ll get a slew of traffic-related stats for their website, including:
Monthly visitation are estimated.
Significant traffic sources
Top natural (SEO) keywords
Engagement metrics (bounce rate and page visits) Counties with the highest proportion of site visitors
Similarweb has a lot of functions for a digital marketing platform. It’s not the ideal solution, however, if you’re searching for something similar to Google Trends that isn’t truly Google Trends.
Unlike Google Trends, Similarweb does not prioritize keyword research (though they do offer a good keyword tool as part of their subscription service). They also don’t pay much attention to trends.
So why are they listed as a possible substitute for Google Trends? Because it can be used to discover a site’s top ranking keywords (which are frequently trending). You may also use the tool to locate websites that are rapidly growing. Which can be keywords for optimizing your content (for example, “website review”).
That concludes our list of Google Trends alternatives. As this list shows, no tool can totally replace Google Trends. It’s a reliable tool that millions of people use to research trends.
However, there are a variety of free and paid options that enhance or complement what Google Trends provides. For instance, Exploding Topics.
To get a sense of the available trend data, you can browse the Exploding Topics database on our website for free. We also provide a 14-day free trial of Exploding Topics Pro, which allows you to access all of our early trend data, meta trend information, reports, and trend monitoring capabilities.