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Facebook really needs more people to watch Stories in its main app

Facebook really needs more people to watch Stories in its main app

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The future of Facebook is Stories.

That was one of the biggest takeaways from Facebook’s third-quarter earnings call, where Mark Zuckerberg and other executives repeated again and again that Stories will soon be bigger than News Feed.

While not the first time Facebook execs have made such a claim, it quickly became clear just how important Stories will be for future growth on Facebook.

While the format has been incredibly successful on Instagram and WhatsApp, Zuckerberg noted that it’s gotten a slower start in Facebook’s main app, which the CEO attributed in part to early bugs in the experience. “Our effort to switch Facebook from News Feed first to Stories first hasn’t been as smooth as I hoped,” Zuckerberg said. Read more…

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