Facebook hasn’t given up on breaking news
You might not know it, but Facebook’s not done with breaking news.
The company is rolling out its “breaking news” labels to publishers in Australia, France, Germany, Mexico, Spain and the UK, and will start testing the labels in Europe and Asia. The feature was previously only widely-available in the United States and Canada.
The labels allow publishers to append “breaking news” labels to a limited number of stories — about once per week, according to Facebook.
“We’ve seen that breaking news posts about politics, crime, disaster, and business perform best. We’re using data like this to help publishers understand how to use the label to connect people with the breaking news that they need to see most,” writes Facebook product manager Joey Rhyu. Read more…